Brokers, Here’s Why Your Agents Need to Attend More Events

A brokerage firm relies on its real estate agents to bring in clients and grow its business. When the agents are doing well, the brokerage firm is usually doing well too. Consequently, it is important as a brokerage firm to help set your agents up for success so you can both thrive. Especially in the tough and competitive market of today, your agents need every advantage they can get. One way you can help set your agents up for success is to send your team to industry events and conferences. These gatherings can help them grow and strengthen their business.   

The Benefits of Business Events for Your Team 

Business events are so much more than an opportunity for agents to get together and socialize. In fact, conferences and industry-related events can have numerous benefits for your agents and consequently, your brokerage business.   

One way industry events are beneficial for agents is that they allow for face-to-face communication with other real estate professionals. According to one survey, 95% of respondents said that face-to-face meetings are a key factor in successfully building and maintaining long-term business relationships.¹ In real estate, relationships with other real estate agents, stagers, home inspectors, contractors, and tradespeople matter. They can be a pipeline of referrals for an agent’s business. They may also help streamline the transaction process for your agents’ clients. Together, these connections can be the difference between a stalled and thriving agent when the market slows down. In the end, the more face-to-face time your agents get with these types of professionals, the better.

Another benefit of your agents going to business events is that they can often be great learning opportunities as well. Events with guest speakers or an expert panel will expose your agents to leading industry experts. These professionals can open your agents’ eyes to new and proven techniques to help them succeed in the current market.  

Nowadays, agents are also looking for brokerage firms that can help facilitate their success. They do not want a brokerage firm that has just a low commission rate. They want a brokerage firm that can help them in other ways. If you can offer them the top tools in the industry, access to educational resources, and the opportunity to get valuable face time with other leading industry professionals, your brokerage firm will be much more desirable to real estate agents. Not only could your agent retention improve, but also you may be more likely to attract top talent to your firm.  

In the end, when your real estate agents are successful, your business is successful. Well-connected and educated agents tend to do more business which can help increase your bottom line and improve your business.  

REfresh 2024 is Waiting

Start 2024 off on the right foot for your agents and your business. Curbio is hosting REfresh 2024 from February 4th through February 6th in Chantilly, Virginia near Washington, D.C. and Arlington, Virginia.  

REfresh 2024 is a three-day conference related to the real estate industry. It will not only include networking opportunities with top real estate professionals but also a variety of other beneficial industry events for your agents. Other activities include listening to keynote speakers and attending various breakout sessions. Your agents can learn about top tools in the industry as well as gain valuable face time with other real estate experts. Because this is a multi-day event, your agents will also get much more time to connect and develop these relationships than they would at a measly happy hour event.  

REfresh 2024 will be here before you know it, so do not wait to get your agents their tickets. Buy your ticket before the end of the year and lock in the early bird pricing of only $99 per person.    

Sources: 

1. Harvard Business Review. Managing Across Distance in Today’s Economic Climate: The Value of Face-to-Face Communication