Mark Cipolletti Knows How to Market His Business
Real Estate Video Marketing Ideas & Tips for Agents to Get Started
Updated September 6, 2023
Jump to:
Making your own real estate videos can be intimidating, but it doesn’t have to be. With almost everyone having a smartphone, getting started is as simple as flipping open your phone, going to your camera, and hitting record. That said, it certainly doesn’t hurt to get a strategy in place regarding Realtor video content as well as learning a few tricks of the trade to ensure your videos make a positive impact on your business.
Why Video Marketing for Real Estate Agents Is Important
Word of mouth and referrals are still incredibly important to be a successful real estate agent in 2023, but you shouldn’t rely on them alone. According to one survey, 89% of people said watching a video has convinced them to buy a product or service.1
Video marketing is nothing that new either. It has been wildly growing in popularity for over a decade. If you haven’t jumped on the bandwagon yet, now is the time. Especially with so many real estate agents out there and new ones joining the industry every day, you need to be able to set yourself apart.
Making real estate videos could help you win business. One survey found that 73% of homeowners were more likely to choose a listing agent who offered to do a video, but only 10% of agents actually do listing videos.2 If you were ever wondering how to make yourself stand out from other agents, this is it.
Real Estate Agent Video Ideas
Now that you know why real estate video marketing is so important, the next step is determining what topics to make videos on. There are several different types of real estate videos agents can create and what works for one agent, may not be as effective for another. A good real estate agent video marketing strategy will likely involve various different kinds of Realtor video topics. Here are some popular video ideas for Realtors to get started.
Listing Videos
What better way to get buyers to see your listing than to have it readily available online for them to view. Especially if your homeowners have a recently updated kitchen or made some cosmetic fixes before putting the home on the market, you want to show that off. These videos can be simple like a slideshow of pictures or more advanced like adding in drone footage. One survey found that 96% of buyers use online tools during their search process.3 If they like what they see on video, they are much more likely to come in person to tour the home.
Introduction Video
Every agent should have an introductory video. This type of real estate marketing video is the perfect opportunity to tell potential clients about yourself as well as why they should choose you for their real estate needs. You can add any award or accolades you have, a few testimonials, or results from a few recent sales to really hit home your message.
Informational/Education Videos
A popular real estate agent video idea is to share your knowledge of the industry. You can do videos on anything from common real estate terms to an in-depth look at the pros and cons of a fixer-upper. These videos don’t come off as salesy, and they still help you establish yourself as an expert in the field that buyers can come to for help.
Seller Tips
It shouldn’t be all about the buyers. A good real estate video marketing idea is to also cater to sellers. Make a video about how to get the most out of your sale, how to get your house ready to sell, or when to put your house on the market. These topics can once again help you establish yourself as the expert and may even help you win listings.
Testimonials
Another real estate agent video idea is to add testimonials. If you can get a client to agree to speak on camera that is great, but even just screenshots of other online reviews can be helpful with the right editing. This reimbursement from others is often more effective than just talking about how great you are yourself.
Market Information
The market is always changing and for buyers and sellers, it is hard to keep up. A good video idea for real estate agents is to cover these changes. Consider making a video about a notable update in the market or just creating videos on a regular schedule to talk about what is new. You could even get hyperlocal and focus on the market in specific areas you want to get listings in.
Think Outside the Box
While the ones already mentioned are quite popular, there are so many other real estate video ideas out there that you could try. Q&As, day in the life of an agent, and tips for other agents are just a few you could try. Think outside the box. You never know what will get you good attention and clicks.
PRO TIP: If you’re stuck and don’t know where to start, check out another Realtor’s video content for inspo. Curbio client, Catherine Weir has an entire YouTube channel filled with ideas.
Realtor Video Marketing Tips for Beginners
Now that you have your topic, the next step is to make the video. If you are a novice, knowing how to shoot a real estate video and get to a good finished product can seem daunting and overwhelming. Fortunately, we are here to help. Follow these real estate video marketing tips to make professional-grade videos that will help your business.
1. Know Your Audience
What works for one agent, may not be as effective for another. Do you work with a lot of first-time homebuyers? Focus on educational videos about the process itself. Have a lot of luxury listings? Show them off with a video tour. Do your clients have a lower income? Talk about topics like how to make and stay on a budget. If you are unsure of your audience, that is okay. Sometimes the best way to figure out what will resonate with your audience is to start recording and seeing what people react to.
2. Select Your Tools
Your smartphone is an easy and obvious choice, but there are other tools that you can try or that can help you make your videos more professional if you do not want to hire someone. You could use Zoom to capture some videos. Other video marketing tools may include a stabilizer, gimble, tripod, microphone, or even drone.
3. Find Your Light
Regardless of which camera you use to capture your videos, you can make them look significantly better by perfecting your lighting. This doesn’t mean you need a ring light (although ring lights are nice). Just make sure there isn’t too much light behind you or directly in front of you. The best way to check if your lighting is right is to simply pull up your camera, record a test, and then adjust based on what you see.
PRO TIP: Shooting a video outside on an overcast day may help you get that perfect lighting.
4. Polish It Up
You don’t need to be a professional editor to have a good video. You could try a basic video editing tool like QuickTime or Canva. The more videos you make, the better your editing skills will get. If you feel like your videos are not hitting the mark or you don’t want to mess around with them, you can always hire a professional to help.
5. Share, Share, & Share Again
An important part of real estate video marketing is getting potential clients to see your videos. One of the great things about video is that it works for just about every channel. From LinkedIn to TikTok, videos often make for a great post. Share your videos multiple times over a period of a few weeks to make the most of them. You can even link to videos uploaded to social channels or YouTube in emails to clients. Finally, you can embed them on your website. Just keep in mind that different audiences use different platforms, and some videos may be more successful on certain platforms.
6. Practice Makes Perfect
We understand that video marketing for real estate agents can be scary. You signed up to interact with people, not sit in front of a camera. While you may be a bit camera-shy at first, over time it should get easier. If you are struggling, have a friend or family member sit behind the camera so it feels more like you are talking to them instead of your phone. Eventually, you should feel more comfortable.
6. Don’t be Afraid to Pivot
A good real estate video marketing strategy will adapt. Your audience may change, the market may change, or design trends may change. All of these factors can impact how effective your strategy is. Every few months, analyze what is working and what isn’t. Try to capitalize on topics and techniques that are doing well and move away from those that aren’t.
Get Started
The bottom line is that getting started with video does not have to be difficult. If you mess up, you can just try again, but you will never get anywhere if you don’t try. So, go ahead and get started—just grab your phone (or computer) and record your first video.
If you mention Curbio in your video, make sure to tag us, and we’ll reshare it!
Sources:
- Wyzowl (2023). Video Marketing Statistics 2023
- Properties Online. Broker Information Package
- National Association of Realtors (2022). 2022 Profile of Home Buyers and Sellers
