One agent, specifically, looks for homeowners who have been in their home for 20+ years, and targets them with a postcard explaining how working with Curbio can help them get top dollar. After testing the waters, this agent plans to partner with Curbio to update 10 homes in 2021. Based on averages and a 2.5% seller’s agent commission, using Curbio would increase his income by around $25k this year. This process has helped him win a few listings including one for which the homeowner had been receiving Realtors’ post cards for years. This particular homeowner’s interest was piqued by the value that his agent was able to bring the table by working with Curbio.
By providing a service others aren’t and switching up the messages homeowners are used to seeing, you’ll capture their attention as well—and win more listing appointments as a result.
Stuck on how to market Curbio to homeowners? Unlock access to marketing templates here.
Increase your close rate
In a seller’s market, most agents will take the easy route: pitch with a high, but achievable sale price, and explain that now is the perfect time to sell because it’s a strong, seller’s market.
You should go the extra mile: Go in with options. Start by asking the homeowners what their goals are for the sale of their home.