Many of today’s buyers are so wary of projects that, instead of settling for an outdated home, they’ll actually choose to wait. For 44% of recent buyers, looking online at properties was their first step in the home buying process (and that was before the fear of COVID-19 set in). Home buyers who would cross a property off their short list before the pandemic are more likely to do so now. With in-person showings now having an element of risk, buyers are using the online appeal of listings to fully vet homes they’re willing to venture outside to see.
Renovating homes before they hit the market has never been more critical. An outdated or even dysfunctional kitchen or bath, or flooring that’s stained or scratched can all turn buyers away. With most buyers at home, searching online, it’s important to pique buyers’ interest and help your sellers make updates before listing.