Veronica Figueroa on Setting Sellers Up for Success
Curbio’s home improvement solutions proves to be a game changer for Orlando firm
By Keith Loria
Veronica Figueroa, CEO of the Orlando, Florida-based Figueroa Team, brokered by eXp Realty, has run her team with success for nearly a decade. During that time, she has fostered an approach to the business that has helped her sellers succeed in becoming top producers as they continue to grow.
Having started as a RE/MAX broker/owner, Figueroa built her team before eventually selling her brokerage and moving her team of 18 over to eXp. Today, that team numbers 80 and comprises coaches, marketing experts, an onboarding specialist, and back-end support for agents.
Always looking for ways to innovate and keep her agents on the path to success, Figueroa quickly got her agents involved with the pre-listing concierge service Curbio.
Finding success with Curbio
“We’re really excited about our relationship with Curbio,” says Figueroa, who explains that giving sellers solutions has always been a key piece of the puzzle. “We’re always looking at the options sellers have to take away the friction. We look at the common things that stress sellers out, which often include having to fix their homes, not having the money to do so, or the time to make those changes happen,” she adds.
Curbio eliminates these worries while allowing Figueroa and her team of sellers to give homeowners a better way to sell their homes.
“I was exposed to Curbio because of our relationship with eXp, and shortly after, an executive I worked with in the past, who now works at Curbio, was very impressed with our seller relationships,” explains Figueroa. “When a seller raises their hand and says that they are interested in fixing their home before they sell it and need a great agent, that’s us.”
The firm now introduces Curbio into every one of its listings as it is an ideal solution for sellers that need to complete repairs before putting their home on the market but have not budgeted for it.
“Not every seller is going to want to go through managing repairs and the logistics of it, so we offer the solution to show them that we have them covered,” says Figueroa. “Our agents and listing partners are excited about it, as are our sellers because now they can sell their homes for top dollar.”
Given last year’s extreme seller’s market, making repairs and fixing up the home before listing wasn’t as important. However, as the Orlando market continues to become more competitive, sellers must be armed with future solutions.
“Curbio is going to be a game changer for us,” says Figueroa, who loves that Curbio is agent-focused. “They want to work with the local expert who is going to price the property right and set the seller up for success. We need to look out for all parties, and the agent is at the center of all of this. We will take on the responsibility with Curbio, so the client doesn’t have to navigate this alone.”
Solutions for every seller and every home
Figueroa is equally impressed with the fact that Curbio can be used for improvements of all sizes with no upper or lower scope limits. The customized approach goes a long way toward giving sellers the peace of mind to make the necessary repairs to achieve the best price.
“It’s a huge value proposition for us to enter a listing and be able to say, ‘Fix now, pay when you sell.’ There’s not a big premium if someone wants to change the carpet or make repairs to something big,” concludes Figueroa. “It’s totally transparent, you know what you’re going to pay, and you can be involved throughout the entire process.”