1. Selling Strategy
It’s important to understand your sellers’ priorities and help them understand and choose the right selling option for them. Do they want to maximize the sale price of their home? Do they need to sell quickly? Understanding their situation will help you set yourself up for success as their advisor.
When you’re researching comps, pull some for properties that have been updated as well as for those that haven’t. This will help you better understand how certain updates will increase the value of your listings. Based on your comps, you should explain expectations about sale price and time on market for a few options: selling for cash, listing as is, and renovating before listing.
At the end of your discussion, you should recommend the best selling strategy for your sellers. To help you, we’ve created this sheet that explains the pros and cons of selling for cash, listing as-is, renovating with traditional contractors, and renovating with Curbio.