How to optimize a listing’s digital curb appeal?
We went over what goes into digital curb appeal already, so let’s move on to explain how to optimize your digital curb appeal to attract more buyers, and ultimately sell faster.
Optimizing the listing preview
A lot goes into the little piece of real estate that your listing takes up on a home search results page. Changing the price and photos is an easy fix. You can also use pre-listing home improvements to further improve the visual appearance of the home or even alter the number of bedrooms and bathrooms as well as square footage.
We won’t go into pricing strategy, but we want to focus on the featured photo as well as the others that home buyers can scroll through within the preview. Ultimately, your goal should be to provide the best image to represent the home so you can get as many home buyers as possible to click through to the listing or save it for future consideration. Of course, in doing so, you don’t want to misrepresent a home. The last thing you want is for buyers to be surprised when they scroll through the additional photos or visit the property in person.
While it’s common to use a photo of the front of the house as your featured image, doing so may not be the best option, and we’ve seen more and more listings featuring the living room or kitchen. If your traditional curb appeal has a wow-factor like the one below, then, it will catch the attention it needs to. For a condo that doesn’t have traditional curb appeal or for a home that needs some improvements to its curb appeal, choose the most Instagram-worthy photo to feature your listing.
The feature image is important, but so are the additional images you choose to share within the listing. Within the preview, viewers can scroll through the photos. If there’s a stark contrast between your preview photo and the rest of the images, buyers will be wary.
Luckily, there are a few ways to ensure your listing preview presents the property in the best light.