In the real estate industry, building a digital presence has long taken a backseat to mastering in-person communication. While some real estate agents developed their online brand in anticipation of a digital wave, many agents will have to catch up quickly. That’s because a strong, clear and consistent digital brand is essential for success as everyone grapples with the COVID-19 crisis.
What can agents do to develop and maintain their digital brand so they’re not left behind during the pandemic? Here are some tips.
Get your face out there
Familiarity leads to trust, so get your face out there to boost your digital brand. Staying at home and social distancing mean in-person meetings are taking a backseat. So how can you make sure your clients can see you and not just your print marketing materials? Try videos.
Your first video doesn’t have to be live. In fact, it shouldn’t be. Make a practice video before you share anything online. Get started by outlining what you want to say. Then turn the camera on and start talking. Look at yourself while you’re speaking (selfie-style) so you can see what viewers will see. Ask someone else to take a look, too—they may see things you can’t. Don’t over-prepare or memorize your message—otherwise your video will feel forced and inauthentic. Just talk as if your client is sitting across from you. After you’ve done a few videos, it’s time to go live. It’s worth it go to live because your followers will get a notification, which will help you reach a larger audience.
Try one of these video topics to kick things off:
- Welcome call
- Home preview
- Thank you
Check out BombBomb’s resources for more video tips, like this article on why, when and how to send “thank you” videos.
Show your adaptability
Efforts to contain the pandemic are forcing many industries to innovate. Agents must adapt quickly in to maintain success. Tools like Calendly (scheduling), Zoom (video conferencing) and Matterport (3D camera, capture and virtual tours) can help you pivot from face-to-face to virtual everything. Show your clients your versatility and you’ll not only stay on their radar—you’ll be the one they trust to get the job done, no matter what.