According to the National Association of REALTORS® (NAR), seventy-five percent of sellers only met with one agent before making their decision.

What does this tell us? Something you already know: the first impression is critical. As we move into a spring market with historically low inventory, the pressure to make a first impression that demonstrates your capabilities, resources and commitment is more important than ever. To help, we’ve compiled insights from our Curbio Home Improvement Consultants (nearly all are former agents) and our marketing team to offer 5 simple steps that will help you make the largest impact on your initial visit.

  • Do your research

    Come prepared with a thorough market analysis. Try touring competing homes in the area so you have a complete understanding of the current market conditions and create a hard copy of your analysis to leave with sellers on your first visit. If you can, find out which other agents are fighting for the listing, and have an idea of the suite of resources they’re offering so that you can stand up to the competition.

  • Keep it focused on the client

    Avoid going into presentation mode. Focus on having a conversation, and dive deep into why the client is selling to determine their needs, goals and timeline. Pay attention to what their priority areas are, and take notes to reference in follow-up conversations. You’re there to show that your services are the best solution for their needs, so make sure you know what those are.

  • Offer additional resources

    Depending on what the seller’s needs are, offer additional resources and recommendations to expand your services. For example: if the house needs work before listing, present a plan for how to tackle renovations. For listings that need over $15,000 of work to be market-ready, Curbio offers a stress-free solution. Check out Curbio’s Agent Resource Library for materials that you can use in your presentation.

  • Be realistic

    Don’t forget, you’re the expert. Don’t be afraid to set realistic expectations for the timeframe and listing price. If you go in with inflated numbers, you’re only setting yourself up for frustration down the road. Be honest about what the house needs in order to sell quickly and for the best possible price. If they’re hesitant to invest time and money in updates, show them just how much more they could stand to make by renovating.

  • Design a cohesive, professional presentation

    Present a complete, thoughtfully-compiled set of materials that address the seller’s specific needs. Invest in the design of your presentation by working with a graphic designer or using a design tool like Canva. Ensure your color palette and branding are consistent throughout your materials. Leave behind a package that contains your marketing analysis, a projected timeline and your plan for marketing their listing (in addition to standard information about you and your brokerage team).

Including information about resources like Curbio can help elevate your presentation and make you stand out. From sellers whose homes need complete renovations, to those who need system upgrades (think a new roof or HVAC), Curbio offers a solution that removes the time, stress and financial burden of traditional pre-sale renovations. Learn more about what we can offer.

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